TM
HELPINGBRANDS
WIN
Accretive Media makes Digital Out-of-Home Advertising
measurable, accountable, and more effective using our
programmatic platform
DIGITAL OUT-OF-HOME WORKS, AND HERE'S THE PROOF.
Today’s Consumer...
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Spends over 70% of their time out of the home
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Has an attention span down over 40% since 2000
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Is increasingly turned off by brands associating with editorialized and/or politicized content
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Reads less print, watches less ad-supported TV, and blocks more online ads than ever
Accretive Media delivers Data-Driven DOOH™ to target deterministically, scale effectively and most importantly, measure accurately.
The modern consumer has changed, shouldn’t your out-of-home advertising?
REAL WORLD RESULTS
REAL WORLD RESULTS // E-Commerce
Objective: Drive awareness of brand’s partnership with NFL during NFL Draft in Dallas, Texas
Tactics: Reach “NFL Fans” at bars and casual dining venues and targeted digital billboards in hot zones near AT&T stadium, DFW airport, and Downtown/Uptown Dallas, using innovative custom creative based on team draft picks
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Visitation Rate: 3.5%
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Conversion Lift: +190%
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Return on Ad Spend: 4:1
REAL WORLD RESULTS
REAL WORLD RESULTS // Travel
Objective: Generate destination awareness, consideration, and intent among leisure travelers and Casino gamers
Tactics: Reach local and regional travelers in feeder markets for two prime destination resorts utilizing targeted digital roadside and place-based media
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Web Visitation: +329%
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Foot Traffic: +397%
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Combined Lift: 4x
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Mediapost OOH Award
REAL WORLD RESULTS
REAL WORLD RESULTS // Gaming
Objective: Drive consumers to buy tickets to live expo in support of popular video franchise
Tactics: Digital billboards with mobile retargeting targeted to gamers and cosplayers
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Web Visitation: +507%
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Conversion Rate: .27%
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Combined Lift: 5x
REAL WORLD RESULTS
REAL WORLD RESULTS // Retail
Objective: Drive foot traffic to retail locations in three key markets to stimulate sales
Tactics: DOOH targeting competitive shoppers and value-oriented shoppers within three miles of stores (and primary competitive store) utilizing roadside & transit media
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Store Visits: +131%
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Purchase Intent: +22%
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Awareness: +33%
REAL WORLD RESULTS
REAL WORLD RESULTS // Travel
Objective: Generate visits during the summer months amongst business and leisure travelers
Tactics: DOOH targeting budget business and family leisure travelers during summer months; adding ‘staycation’ filter across US and Canada – utilizing digital billboards and gas station video
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U.S. Foot Traffic: +233%
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CA Foot Traffic: +68%
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Combined Lift: 3x
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HSMAI Adrian Award
REAL WORLD RESULTS
REAL WORLD RESULTS // Automotive
Objective: Drive awareness of new vehicle refresh
Tactics: Digital Out-of-Home, in-market luxury auto shopper across airports
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Purchase Intent: +96%
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Awareness: +68%
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Consideration: +52%
REAL WORLD RESULTS
REAL WORLD RESULTS // Healthcare
Objective: Drive awareness of health/mental health service programs
Tactics: Digital Out-of-Home video, targeted to specific cohort and their family and friends; focus on gas stations, convenience stores, pharmacy, and grocers in targeted zip code clusters
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Recommendations: +81%
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Unaided Awareness: +67%
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Post Ad Intent: +65%
REAL WORLD RESULTS // CPG
Objective: Drive product awareness, interest and trial of specialty consumer packaged good product across specific grocers and big box retailers in the US
Tactics: Reach primary household purchaser of specific product category within two miles of participating retailers. Utilized targeted billboards, EV charging stations, malls, gas stations, and grocers to induce trial when consumers already had wallets in hand and in purchasing state-of-mind
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Brand Awareness: +119%
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Favorability: +41%
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Purchase Intent: +20%
REAL WORLD RESULTS
REAL WORLD RESULTS
REAL WORLD RESULTS // Automotive
Objective: Support launch of new electric vehicle in the US with targeted digital billboard and mall campaign to drive awareness, intent, and pre-orders
Tactics: Reach eco-conscious consumers within 10-miles of brand kiosk locations in and outside of mall locations. Utilized targeted digital billboards and a variety of mall executions to create unique engagement across different valuable audiences in 5 key markets.
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Web Visitation: +269%
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Test Drives: +240%
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Pre-Orders: +155%
REAL WORLD RESULTS // QSR
Objective: Drive consumers in store to regional quick serve restaurant to enjoy promotional deal
Tactics: Reach frequent “fast foodies” with promotional messaging on targeted billboards and at gas stations within 5 miles of participating QSR locations during promotional window.
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Foot Traffic: +346%
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New Visit CVR: 4.32%
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Stores Supported: 130
REAL WORLD RESULTS
HOW IT
WORKS
We help brands connect with the consumers they crave, by delivering a more effective way to target out-of-home media.
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You pick the consumers you want to reach
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We segment these consumers based on billions of online and offline data points
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We identify where to best reach those consumers across 240,000+ premium digital out-of-home venues
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Accretive displays impactful brand messaging at select venues
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Audience is optionally retargeted with mobile and/or connected TV ads to reinforce message
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Exposed audience is captured and post-exposure behavior is measured
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Measurement includes foot traffic, brand studies, web visitation, online sales, offline sales, and custom attribution reporting
PATENT-PENDING TECHNOLOGY
People-based Targeting and Measurement of Digital Out-of-Home Advertising
“A process to combine people-based, deterministic consumer profile data (devices, demographics, psychographics, online behaviors, offline purchase history, household information) with geotemporal mobile location data for the targeting and measurement of digital out-of-home (DOOH) advertising” Accretive Media LLC 2/2018
FINAL THOUGHTS
OOH influences hearts and minds. It’s worked for centuries - high reach, high impact, high recall and high engagement. Digital OOH took it to the next level, allowing us to place and tailor the messaging as needed. Now, with Accretive’s I-SEA methodology - we add an all important layer of measurability and accountability - to help brands more effectively reach the consumers they need, and ensure their message is connecting. Let us help your brand start winning with out-of-home advertising today.