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TM

HELPINGBRANDS

WIN

Accretive Media makes Digital Out-of-Home Advertising
measurable, accountable, and more effective using our
programmatic platform

DIGITAL OUT-OF-HOME WORKS, AND HERE'S THE PROOF.

Today’s Consumer...

  • Spends over 70% of their time out of the home

  • Has an attention span down over 40% since 2000

  • Is increasingly turned off by brands associating with editorialized and/or politicized content

  • Reads less print, watches less ad-supported TV, and blocks more online ads than ever    


Accretive Media delivers Data-Driven DOOH™ to target deterministically, scale effectively and most importantly, measure accurately.

The modern consumer has changed, shouldn’t your out-of-home advertising?

REAL WORLD RESULTS

REAL WORLD RESULTS // E-Commerce


Objective: Drive awareness of brand’s partnership with NFL during NFL Draft in Dallas, Texas 

Tactics: Reach “NFL Fans” at bars and casual dining venues and targeted digital billboards in hot zones near AT&T stadium, DFW airport, and Downtown/Uptown Dallas, using innovative custom creative based on team draft picks

 

  • Visitation Rate: 3.5% 

  • Conversion Lift: +190% 

  • Return on Ad Spend: 4:1

REAL WORLD RESULTS

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REAL WORLD RESULTS // Travel


Objective: Generate destination awareness, consideration, and intent among leisure travelers and Casino gamers

Tactics: Reach local and regional travelers in feeder markets for two prime destination resorts utilizing targeted digital roadside and place-based media

  • Web Visitation: +329%

  • Foot Traffic: +397%  

  • Combined Lift: 4x

  • Mediapost OOH Award

REAL WORLD RESULTS

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REAL WORLD RESULTS // Gaming 


Objective: Drive consumers to buy tickets to live expo in support of popular video franchise

Tactics: Digital billboards with mobile retargeting targeted to gamers and cosplayers

 

  • Web Visitation: +507%

  • Conversion Rate: .27%

  • Combined Lift: 5x

REAL WORLD RESULTS

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REAL WORLD RESULTS // Retail


Objective: Drive foot traffic to retail locations in three key markets to stimulate sales


Tactics: DOOH targeting competitive shoppers and value-oriented shoppers within three miles of stores (and primary competitive store) utilizing roadside & transit media

 

  • Store Visits: +131%

  • Purchase Intent: +22%

  • Awareness: +33% 

 

REAL WORLD RESULTS

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REAL WORLD RESULTS // Travel


Objective: Generate visits during the summer months amongst business and leisure travelers

Tactics: DOOH targeting budget business and family leisure travelers during summer months; adding ‘staycation’ filter across US and Canada – utilizing digital billboards and gas station video

  • U.S. Foot Traffic: +233% 

  • CA Foot Traffic: +68%

  • Combined Lift: 3x 

  • HSMAI Adrian Award

REAL WORLD RESULTS

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REAL WORLD RESULTS // Automotive


Objective: Drive awareness of new vehicle refresh


Tactics: Digital Out-of-Home, in-market luxury auto shopper across airports

  • Purchase Intent: +96%

  • Awareness: +68%

  • Consideration: +52%

REAL WORLD RESULTS

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REAL WORLD RESULTS // Healthcare


Objective: Drive awareness of health/mental health service programs

Tactics: Digital Out-of-Home video, targeted to specific cohort and their family and friends; focus on gas stations, convenience stores, pharmacy, and grocers in targeted zip code clusters

 

  • Recommendations: +81%

  • Unaided Awareness: +67%

  • Post Ad Intent: +65%

REAL WORLD RESULTS // CPG


Objective: Drive product awareness, interest and trial of specialty consumer packaged good product across specific grocers and big box retailers in the US


Tactics: Reach primary household purchaser of specific product category within two miles of participating retailers.  Utilized targeted billboards, EV charging stations, malls, gas stations, and grocers to induce trial when consumers already had wallets in hand and in purchasing state-of-mind

  • Brand Awareness: +119%

  • Favorability: +41%

  • Purchase Intent: +20%

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REAL WORLD RESULTS

REAL WORLD RESULTS

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REAL WORLD RESULTS // Automotive 


Objective: Support launch of new electric vehicle in the US with targeted digital billboard and mall campaign to drive awareness, intent, and pre-orders

Tactics: Reach eco-conscious consumers within 10-miles of brand kiosk locations in and outside of mall locations.  Utilized targeted digital billboards and a variety of mall executions to create unique engagement across different valuable audiences in 5 key markets.

 

  • Web Visitation: +269% 

  • Test Drives: +240% 

  • Pre-Orders: +155%

REAL WORLD RESULTS // QSR


Objective: Drive consumers in store to regional quick serve restaurant to enjoy promotional deal


Tactics: Reach frequent “fast foodies” with promotional messaging on targeted billboards and at gas stations within 5 miles of participating QSR locations during promotional window. 

  • Foot Traffic: +346% 

  • New Visit CVR: 4.32% 

  • Stores Supported: 130

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REAL WORLD RESULTS

HOW IT

WORKS

We help brands connect with the consumers they crave, by delivering a more effective way to target out-of-home media.

 

  • You pick the consumers you want to reach

  • We segment these consumers based on billions of online and offline data points 

  • We identify where to best reach those consumers across 240,000+ premium digital out-of-home venues

  • Accretive displays impactful brand messaging at select venues

  • Audience is optionally retargeted with mobile and/or connected TV ads to reinforce message

  • Exposed audience is captured and post-exposure behavior is measured

  • Measurement includes foot traffic, brand studies, web visitation, online sales, offline sales, and custom attribution reporting    

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PATENT-PENDING TECHNOLOGY

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People-based Targeting and Measurement of Digital Out-of-Home Advertising

 

“A process to combine people-based, deterministic consumer profile data (devices, demographics, psychographics, online behaviors, offline purchase history, household information) with geotemporal mobile location data for the targeting and measurement of digital out-of-home (DOOH) advertising” Accretive Media LLC 2/2018

FINAL THOUGHTS

OOH influences hearts and minds. It’s worked for centuries - high reach, high impact, high recall and high engagement. Digital OOH took it to the next level, allowing us to place and tailor the messaging as needed. Now, with Accretive’s I-SEA methodology - we add an all important layer of measurability and accountability - to help brands more effectively reach the consumers they need, and ensure their message is connecting. Let us help your brand start winning with out-of-home advertising today.